Custom design
The studio · Custom design
See it, click it, then we build it.
Brands, websites and app screens, designed as clickable prototypes you can try on your phone before a line of code is written. Decisions get made while they're cheap.
Fixed quote before we start · 30 years in print & digital

What we design
Look great. Be easy to use. In that order, and both.
01Brand & identity
Logo, colours, type and a brand foundation your site, socials and print all follow.
02Websites
Pages designed for how your customers decide, built on o/i so you can edit them yourself.
03Apps & screens
UX and UI for web and mobile apps, portals and dashboards, prototyped before anyone codes.
04Print that matches
Menus, flyers, signage and packaging from the same brand, ready for the printer.
Design that ships
The design is the site.
No lost-in-translation hand-off to another developer. The people who design it build it on o/i, so what you approved is what goes live, and you can edit every word of it yourself afterwards.


How it works
Four steps. No surprises.
- 01
Talk
A free 30-minute call about what you need and what it's worth to you. A fixed quote follows.
- 02
Prototype
Clickable screens you try on your own phone. Comment right on the design.
- 03
Refine
We change it together until it's right. No surprises on the bill.
- 04
Go live
We build it on o/i. You get the files, and every word stays yours to edit.
“Carl is one of those rare web designers that fully understands that design has a purpose. Without that purpose achieved, it doesn't matter how beautiful the site looks.”
Mikel Lindsaar · managed Carl directly “Carl is a fantastic designer. His attention to detail is amazing. I worked with Carl on a number of projects within News Perform and all of which was to the satisfaction of all stakeholders.”
Kane Sherwell · Senior Product Manager
Tell us what you're making.
A free 30-minute call, then a fixed quote. Design is billed on its own, separate from your o/i plan.