Help/Images/Describe a photo for search and screen readers

Describe a photo for search and screen readers

A photo's description is read out to people who can't see it, and search engines use it to understand your page. Every photo has a Describe this photo box: in the library, and wherever you use the photo.

2 minutesManagers and OwnersWorks on a phone

  1. Open Images

    On a computer, Images is in the sidebar. On a phone, tap More, then Images.

  2. Tap the photo

    It opens with its file name and size.

  3. Type a description

    Under Describe this photo, say what's in it, in a few plain words, such as Our shop front on a sunny day. Up to 300 characters.

  4. Tap Save

    Saved appears. From now on, the photo brings this description with it when you put it in a section.

  5. Check it where it's used

    A section keeps its own description for each photo, in its own Describe this photo box. Change it there to suit that spot. Describing a photo in the library later doesn't change sections that already use it.

Good to know

  • Describe the photo, not the fact it's a photo: skip words like image of.
  • For a logo, the company's name is enough.
  • In a slideshow with Show each description as a caption on, the description shows under each slide.
  • On a product, each photo has its own description box too.
  • When you change the image in a slot, the old description stays, so update it to match.

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