Help/Get found/Titles and descriptions
Titles and descriptions
Each page, product and article has a Search and sharing card. It sets the title and short description Google shows, and the picture people see when the link is shared. If you leave it empty, sensible words are taken from the page itself.
2 minutesOwners and ManagersWorks on a phone
Open what you want to describe
For a page, go to Content, then Pages, and open it. For a product, open it in Products. For an article, go to Content, then Articles. On a phone, Content is under More.
Open Search and sharing
Tap the Search and sharing card to fold it open. The Preview shows how the result will look in Google.
Write a search title
Aim for about 60 characters; the count is shown as you type. Leave it empty to use the page's own title. A search title you write is used exactly as it is.
Write a search description
Aim for about 160 characters. Say plainly what's on the page and who it's for. Leave it empty to use the first words on the page.
Pick a sharing image
Choose an image to show when the link is pasted into a chat or a post. Without one, the page's own image is used, then your site's sharing picture.
Hide a page if you need to
Hide from search engines keeps the page live but keeps it out of Google and your sitemap.
Set how titles read across the site
In Settings, then Search engines, How page titles read sets the pattern for pages without their own search title. [Page name] and [Site name] are swapped in, for example About · Your Site.
Good to know
Everything here saves a moment after you stop typing. You'll see Saved on the card.
Questions
When will Google show my new words?
Google reads your site again in its own time, so changes can take a while to appear. Submitting your sitemap in Search Console helps. See Google Search Console and your sitemap.
Where does the picture for my whole site come from?
Settings, then Search engines, Picture when a link is shared. It's used whenever a page has no image of its own.
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